Responsibilities

• Build and maintain content calendars across Instagram, Facebook, LinkedIn, and emerging platforms aligned to broader recruitment strategy and campaign priorities.
• Coordinate with strategist/account leadership to translate audience insights, recruitment messaging, and narrative priorities into operational social content execution.
• Coordinate with creative/design resources to ensure assets are organized, aligned, and ready for publishing.
• Continuously test messaging angles, hooks, formats, and narrative approaches to improve engagement, audience relevance, and recruitment alignment.
• Translate operational stories into platform-native social content and audience-relevant narratives.
• Independently manage the day-to-day operational flow of the organic social program.
• Lead weekly client-facing meetings with government stakeholders.
• Present content plans, performance updates, recommendations, and optimization opportunities clearly and confidently.
• Surface opportunities, concerns, trends, and operational recommendations proactively — not reactively.
• Coordinate priorities across internal teams while maintaining strong organizational discipline and follow-through.

Requirements

• 3–5 years of experience managing social media, digital content operations, or communications programs in an agency, media, recruitment, or mission-driven environment.
• Strong presentation and communication skills — comfortable leading weekly meetings with senior clients and stakeholders.
• Experience independently managing workflows, timelines, and operational priorities.
• Proven ability to proactively identify opportunities, solve problems, and keep momentum moving without constant oversight.
• Strong writing and storytelling instincts with the ability to adapt tone depending on audience and platform.
• Experience using social media management platforms such as Sprout Social.
• Experience building and presenting performance reports and operational insights.
• Highly organized, self-directed, and comfortable operating in a remote environment.
• Bachelor’s degree in Communications, Marketing, Journalism, or related field preferred.

Preferred

• Experience with government, military, or public-sector clients.
• Familiarity with military culture or service communities.
• Experience marketing to Gen Z audiences ages 18–24.
• Experience in recruiting, education, workforce development, or mission-driven marketing environments.
• Experience marketing specifically to Gen Z audiences ages 18–24.