Organic Social Media Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the day‑to‑day organic social operations, translating audience insight into platform‑native content while coordinating across strategy, creative, and government stakeholders to optimize engagement and drive recruitment outcomes.

  • Operations & Publishing: Own the social flow, calendars, asset readiness, and publishing across platforms.
  • Strategy & Stakeholder Liaison: Translate audience insights into narratives and lead client meetings with government stakeholders.
  • Performance & Optimization: Track metrics, surface insights, and drive content effectiveness with regular reporting.

Job Description

  • Responsibilities
  • Build and maintain content calendars across Instagram, Facebook, LinkedIn, and emerging platforms aligned to broader recruitment strategy and campaign priorities.
  • Coordinate with strategist/account leadership to translate audience insights, recruitment messaging, and narrative priorities into operational social content execution.
  • Coordinate with creative/design resources to ensure assets are organized, aligned, and ready for publishing.
  • Continuously test messaging angles, hooks, formats, and narrative approaches to improve engagement, audience relevance, and recruitment alignment.
  • Translate operational stories into platform-native social content and audience-relevant narratives.
  • Independently manage the day-to-day operational flow of the organic social program.
  • Lead weekly client-facing meetings with government stakeholders.
  • Present content plans, performance updates, recommendations, and optimization opportunities clearly and confidently.
  • Surface opportunities, concerns, trends, and operational recommendations proactively — not reactively.
  • Coordinate priorities across internal teams while maintaining strong organizational discipline and follow-through.
  • Operate effectively in a lean, remote, fast-moving agency environment
  • Monitor engagement activity, comments, DMs, and emerging conversations to identify: high-intent prospects, recurring audience questions, recruiting friction points, misinformation, escalation risks, emerging content opportunities.
  • Flag important engagement opportunities for client response.
  • Track and analyze performance metrics across organic social platforms.
  • Deliver weekly performance snapshots and monthly reporting with clear insights and actionable recommendations.
  • Use reporting and engagement patterns to continuously improve operational execution and content effectiveness.
  • Requirements
  • 3–5 years of experience managing social media, digital content operations, or communications programs in an agency, media, recruitment, or mission-driven environment.
  • Strong presentation and communication skills — comfortable leading weekly meetings with senior clients and stakeholders.
  • Experience independently managing workflows, timelines, and operational priorities.
  • Proven ability to proactively identify opportunities, solve problems, and keep momentum moving without constant oversight.
  • Strong writing and storytelling instincts with the ability to adapt tone depending on audience and platform.
  • Experience using social media management platforms such as Sprout Social.
  • Experience building and presenting performance reports and operational insights.
  • Highly organized, self-directed, and comfortable operating in a remote environment.
  • Bachelor’s degree in Communications, Marketing, Journalism, or related field preferred.
  • Nice to have
  • Experience with government, military, or public-sector clients.
  • Familiarity with military culture or service communities.
  • Experience marketing to Gen Gen Z audiences ages 18–24.
  • Experience in recruiting, education, workforce development, or mission-driven marketing environments.
  • Experience marketing specifically to Gen Z audiences ages 18–24.
LMO Advertising logo

LMO Advertising

We unlock commitment.LMO is a full-service marketing and communications agency built to help organizations move people from curiosity to action—especially when decisions matter most.LMO approaches marketing as a system, not a single campaign. We integrate disciplined strategy, creative clarity, and performance-driven media to ensure every message, placement, and interaction has a job—moving audiences closer to commitment while making each effort smarter over time.For more than 30 years, LMO has worked in high-stakes environments where trust must be earned, clarity matters more than cleverness, and outcomes carry real consequences. Our work spans recruitment, enrollment, participation, and volunteerism—anywhere organizations need people to follow through, not just pay attention.From federal and military organizations to higher education, associations, and purpose-driven brands, we design marketing that performs in the moment and builds lasting value over time.

Founded in 1995
Arlington, Virginia, USA
122 employees (22 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
12 (10% of company)