Responsibilities

• Execute and continuously refine Grayscale’s corporate social media strategy in partnership with the VP, Head of Social
• Develop and execute platform-specific strategies aligned with broader marketing, product, and corporate priorities.
• Maintain and evolve Grayscale’s brand voice and positioning across all corporate channels.
• Lead the end-to-end content lifecycle: ideation, drafting, editing, publishing, and optimization.
• Manage and maintain a dynamic editorial calendar aligned with product launches, research publications, market events, executive visibility, and corporate initiatives.
• Create compelling short- and long-form content including social posts, blog content, video scripts, webinar copy, and live event promotion.
• Partner with design and creative teams to develop high-impact visual and video assets optimized for each platform.
• Develop and deliver regular performance reporting and actionable insights to the VP, Head of Social and broader marketing leadership.
• Continuously test and iterate content formats, messaging, and publishing cadence to improve engagement and conversion metrics.
• Stay at the forefront of social media trends, digital asset industry developments, and platform innovations.

Requirements

• 3 – 6 years of experience in social media, content marketing, or digital communications ( crypto or fintech experience preferred).
• Strong understanding of digital asset markets and financial storytelling.
• Demonstrated experience owning and growing large corporate social media accounts.
• Exceptional writing and editing skills with the ability to simplify complex financial concepts.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Experience creating or editing social media graphics, whether video or static.

Preferred

• Experience working in regulated industries and navigating compliance review processes is highly preferred.