Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
6 hrs ago
Organic Search & Content Strategy Manager
USA (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Owns and drives the organic search engine across SEO, AEO, and GEO to grow traffic, leads, and revenue, while coordinating with Product, Engineering, Paid Media, and Partnerships to ensure brand-aligned, AI-aware content and measurement.
- Growth Infrastructure: Define KPIs, dashboards, and reporting for traditional and AI-driven search to track impact.
- Technical & Content Execution: Lead technical SEO, site architecture, schema, metadata, internal linking, and content optimization for traditional and AI-driven search.
- Partnerships & Execution: Manage internal teams and external agencies, align with leadership, and ensure brand-aligned, E-E-A-T content.
Job Description
Responsibilities
- Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
- Manage and mentor internal resources and/or agency partners
- Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
- Define KPIs and success metrics aligned to business goals
- Partner with leadership to align organic strategy with broader marketing initiatives
- Oversee keyword strategy evolution to include intent-based and conversational search
- Lead technical SEO efforts including site architecture and schema
- Ensure best practices across metadata, internal linking, and indexation
- Guide development of content optimized for both traditional search and AI-driven platforms
- Partner with content teams to create structured, authoritative content
Requirements
- Bachelor s degree in Marketing, Communications, or related field
- 8+ years of SEO experience
- Proven track record of driving organic growth
- Strong understanding of technical SEO and analytics
- Experience managing SEO agencies or external partners
- Familiarity with AEO and GEO concepts
- Experience with tools like SEMrush, Google Analytics, and Search Console
- Strong leadership and communication skills
Preferred
- Strong communication and interpersonal skills.
- Experience in DTC or insurance
- Knowledge of structured data/schema
- Experience managing agencies
- Adaptability to evolving AI/search technologies
Independence Pet Group
Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
