Responsibilities

• Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
• Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
• Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
• Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
• Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• Minimum 5 years of experience in organic marketing, SEO, content marketing, social media management, or digital marketing.
• Proven expertise in Search Engine Optimization (SEO), including keyword research, on-page optimization, technical SEO fundamentals, metadata management, internal linking, and content optimization.
• Experience developing and executing integrated search strategies across organic SEO and paid search (SEM), aligning initiatives with business and marketing objectives.
• Strong analytical skills with experience using web analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms to track KPIs and generate actionable insights.
• Demonstrated ability to monitor, analyze, and report on content performance, traffic trends, audience growth, and search performance metrics, translating findings into optimization recommendations.
• Experience collaborating with cross-functional stakeholders, including marketing, content, product, and business teams, to drive coordinated campaign execution and achieve business goals.
• Strong knowledge of search engine algorithms, digital marketing best practices, and emerging industry trends, with the ability to adapt strategies to maximize visibility, engagement, and performance.
• Regular and reliable job attendance
• Effective verbal and written communication skills

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.