Responsibilities

• Own organic growth: Develop and execute Daloopa’s strategy across SEO, AEO/GEO, and emerging organic channels, with a focus on driving non-branded discovery and pipeline.
• Grow search visibility (including AI search): Own keyword strategy, on-page and technical SEO, internal linking, and site architecture. Establish how Daloopa shows up across AI-powered search and answer engines, and test strategies to increase relevant citations and visibility.
• Shape organic content strategy: Identify priority search opportunities and partner with PMMs and subject-matter experts to optimize content for traditional and AI search.
• Turn brand momentum into authority: Partner with brand, comms, and demand generation stakeholders to translate PR, brand activations, and campaigns into authoritative links, mentions, and citations.
• Experiment and optimize: Build a disciplined testing program across content, landing pages, conversion paths, and traditional and AI search to identify and scale what drives qualified organic growth.
• Measure business impact: Establish reporting across organic visibility, engagement and conversion, partnering with Marketing leadership and Marketing Ops / RevOps to continually improve attribution.

Requirements

• 8+ years of experience in SEO, search strategy, and/or organic growth, ideally at a B2B technology, fintech or SaaS company.
• Deep expertise across SEO (including technical SEO), search intent, site architecture, and authority building.
• Strong understanding of AI search and hands-on experience with AEO/GEO strategies and experimentation.
• Track record of growing non-branded organic discovery and connecting organic programs to qualified leads, pipeline, or revenue.
• Strategic but hands-on—you can set the roadmap while also digging into search data, auditing pages, and launching experiments.
• Proficient with tools for search performance (Google Search Console), web analytics (GA4), SEO research (Semrush or Ahrefs), and AEO/GEO visibility (Profound, AthenaHQ, or similar).
• Strong cross-functional partner.

Preferred

• Familiarity with financial services, investment research, and/or workflows tools (API, MCP, LLMs).
• Experience working in a startup or high-growth environment.