Organic Growth & Partnerships Lead

New York City, NY (On-site)

$120K/yr – $175K/yrMid Level4+ years expFull time

Posted 8 days ago

Job Summary

Own and drive the company’s organic growth program across SEO, content, social channels, and partnerships, building scalable acquisition engines and data-driven campaigns.

  • Own SEO and AEO strategies and cross-functional growth initiatives.
  • Collaborate with Marketing, Product, and Engineering to optimize performance and partnerships.

Job Description

Responsibilities

  • Own and execute the company's organic growth strategy across SEO, content marketing, social media, public relations, and earned media.
  • Build and scale organic acquisition channels that drive sustainable audience growth and customer acquisition.
  • Develop and manage strategic partnerships with creators, industry organizations, affiliates, and platform partners.
  • Design and launch referral, advocacy, and affiliate marketing programs that transform satisfied customers into growth ambassadors.
  • Own SEO and AI Answer Engine Optimization (AEO) strategies to improve search visibility and organic discovery.
  • Create and execute content strategies across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.
  • Produce and oversee engaging short-form video and social content that increases brand awareness and customer engagement.
  • Identify, test, and scale new organic growth channels through rapid experimentation and data-driven decision making.
  • Collaborate closely with Marketing, Sales, Product, and Engineering teams to develop high-impact growth initiatives.
  • Analyze performance metrics and optimize campaigns using SEO, analytics, and content performance tools.

Requirements

  • Bachelor's degree from an accredited university.
  • 4+ years of experience in Organic Growth Marketing, Growth Marketing, Content Marketing, SEO, or Partnerships.
  • Proven experience building and scaling organic acquisition programs at a high-growth startup or marketplace business.
  • Hands-on experience managing SEO strategies, content marketing initiatives, and social media growth.
  • Experience developing strategic partnerships with creators, industry organizations, affiliates, or platform partners.
  • Strong understanding of SEO best practices, AI Answer Engine Optimization (AEO), and organic search strategies.
  • Experience creating content across platforms including LinkedIn, YouTube, Instagram, Facebook, and other social channels.
  • Strong analytical skills with experience using SEO, web analytics, and marketing reporting tools.
  • Excellent communication, project management, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced startup environment with minimal direction.

Preferred

  • Experience working at high-growth startups or venture-backed technology companies.
  • Marketplace or platform business experience.
  • Experience building referral, affiliate, ambassador, or advocacy programs.
  • Existing relationships with creators, media contacts, or industry organizations.
  • Experience producing or directing short-form video content for social media.
  • Strong understanding of AI search trends and Answer Engine Optimization (AEO).
  • Entrepreneurial mindset with a passion for building scalable growth programs from the ground up.

Benefits

  • Competitive salary of $120,000 $175,000.
  • Equity (Stock Options).
  • 100% employer-paid Medical, Dental, and Vision insurance.
  • 401(k) with employer match.
  • Daily catered lunch and dinner.
  • $100/month wellness stipend.
  • Unlimited Paid Time Off.
  • Pre-tax commuter benefits.
  • Relocation assistance available.
  • Opportunity to join a rapidly growing AI-powered startup backed by leading venture capital firms.
ARM Group logo

ARM Group

4.0 Glassdoor

ARM Group is a science and engineering firm that provides civil, environmental, and technical field services in the Mid-Atlantic region for the following markets: Solid Waste; Energy; Development & Construction; Industrial & Manufacturing; Water; Mine & Quarry, and Transportation.ARM Group was founded in 1998 and has grown to be a premier science and engineering consulting firm headquartered in the “Sweetest Place on Earth” (Hershey, PA). ARM Group has been repeatedly recognized nationally by the Engineering News-Record (ENR) as a Top 200 Environmental Firm and a Top 500 Design Firm in the US, selected multiple times by the Central Penn Business Journal as one of the “Best Places to Work”, and viewed by clients, the legal community, and regulators as an industry leader in providing Precise. Responsive. Solutions. From anticipating your needs, paying careful attention to detail, and showing care in every interaction, you will get the technical solutions you need along with a personalized, human experience that makes each project more enjoyable.

Founded in 1998
Hershey, Pennsylvania, USA
289 employees (19 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$120K/yr – $175K/yr

Taken straight from the job posting.

See all ARM Group salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.6K

Headcount Trend

Current headcount: ~289

Recent News

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Organic Growth & Partnerships Lead

ARM Group · New York City, NY · On-site