Own the creator, affiliate, and content strategy for a female-focused wellness brand across Instagram and TikTok, driving authentic engagement and measurable ROI through curated content, influencer partnerships, and performance optimization.

• Develop and execute daily organic content strategies for Instagram and TikTok.
• Create or coordinate engaging, on-brand posts, Reels, and TikToks that resonate with women 30+.
• Monitor engagement and community interactions to foster authentic relationships.
• Research and identify influencers and creators aligned with our brand values and target demographic.
• Conduct outreach and manage influencer communications with warmth and professionalism.
• Coordinate influencer product gifting and ensure smooth delivery of collaboration materials.
• Design and implement affiliate and commission structures for influencer partners.
• Track influencer performance, analyze ROI, and optimize partnership strategies.

Requirements

• Proven experience managing and growing social media channels (especially Instagram and TikTok).
• Strong understanding of influencer marketing and affiliate management.
• Excellent communication and relationship-building skills.
• Creative eye for engaging content and current social trends.
• Passion for women’s wellness, hormone health, or supplements.