Responsibilities

• Own our content-led GEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline
• Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life
• Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability
• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
• Own technical execution — site architecture, crawlability, structured data, and page performance — partnering with web development teams to ensure content is effectively surfaced, indexed, and performant
• Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production
• Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts.
• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities
• Track and report on organic performance (both SEO and GEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership
• Technologies You Will Use: Profound and/or Conductor; Semrush; Google Search Console; Google Analytics (GA4); Screaming Frog; Amplitude; Looker

Requirements

• A proven track record of growing qualified organic traffic and visibility through content strategy and creation
• A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
• Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)
• Strong technical GEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting
• Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities
• Hands-on experience using GEO/SEO tools such as Conductor and Profound to drive strategy.
• Hands-on experience managing an agency relationship

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays (including a year end Global Week of Rest), and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.