Responsibilities

• Own the end-to-end self-serve customer experience - from first touch to activation - by developing positioning, messaging, and in-product marketing that converts and retains self-serve admins / organizers.
• Partner closely with Product to influence the self-serve roadmap, surface customer insights, and ensure in-product surfaces (onboarding flows, empty states, upsell moments) are optimized for conversion.
• Own funnel optimization across the self-serve journey - identify drop-off points, run messaging experiments, and partner with Growth and Analytics to improve activation and retention rates.
• Develop and maintain self-serve positioning and messaging that clearly differentiates Meal Manager from competitors and resonates with small-team admins making independent purchase decisions.
• Build the self-serve go-to-market playbook - landing pages, onboarding emails, in-product prompts, and sales enablement - and iterate based on performance data.
• Develop integrated campaigns aimed at educating, activating and retaining self-serve customers onto DoorDash for Business.

Requirements

• Have 3–6+ years of product marketing or growth marketing experience, ideally in a B2B or self-serve start-up SaaS environment.
• Have a strong point of view on what makes a self-serve funnel work - you've optimized conversion, written in-product copy, and partnered with Product teams before.
• Distill complex value props into clear, compelling messaging that moves people to act.
• Are data-driven - you use funnel metrics to identify problems and measure impact.
• Are highly organized and self-directed, comfortable managing multiple workstreams without a lot of hand-holding.
• Have hands-on experience with product marketing and analytics tools (Pendo, Amplitude, Contentful, FullStory, or similar).

Preferred

• Have a Bachelor's degree in Marketing, Communications, or a related field (preferred).

Benefits

• DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
• To learn more about our benefits, visit our careers page here.
• See Below For Paid Time Off Details
• - For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• - For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).