OPWDD Community Marketing Representative

New York City, NY (On-site)

$85K/yr – $100K/yrMid LevelFull time

Posted 8 days ago

Job Summary

Own the NYC OPWDD community marketing footprint by building relationships with care managers, CCOs, schools, hospitals, and community organizations, while educating referral sources and driving coordinated referrals through healthcare teams.

  • Develop and maintain partnerships with OPWDD care managers and community organizations
  • Lead field-based outreach to families and referral sources, coordinating with intake and clinical teams

Job Description

Responsibilities

  • Develop and maintain relationships with OPWDD Care Managers, CCOs, schools, hospitals, clinics, social workers, and community organizations.
  • Educate referral sources on available home care, nursing, therapy, and support services.
  • Attend networking events, conferences, resource fairs, and community outreach initiatives.
  • Serve as a trusted resource for families navigating OPWDD eligibility and service coordination.
  • Collaborate closely with intake, eligibility, and clinical teams to ensure smooth referral conversion.
  • Maintain accurate referral tracking and pipeline management within CRM systems.
  • Identify new business opportunities and strategic partnerships throughout NYC.

Requirements

  • Must have active OPWDD care management experience.
  • Experience in home care, healthcare marketing, care coordination, or business development.
  • Strong understanding of the OPWDD system and developmental disability service landscape.
  • Existing relationships with Care Managers, CCOs, schools, or community organizations are preferred.
  • Excellent communication and relationship-building skills.
  • Self-motivated, organized, and comfortable working independently in the field.
  • CRM experience preferred.

Benefits

  • Competitive salary
  • Performance-based bonus opportunities
  • Mileage/travel reimbursement (if applicable)
  • Career growth opportunities
  • Supportive and collaborative team environment
  • Opportunity to make a meaningful impact in the lives of children and families
Castle Rock Home Care logo

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017
Bronx, New York, USA
26 employees

Salaries

Posted range

$85K/yr – $100K/yr

Taken straight from the job posting.

See all Castle Rock Home Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
944
Traffic Source Mix
Search
7.4%
Direct
79.2%
Referral
4.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~26
Castle Rock Home Care logo

OPWDD Community Marketing Representative

Castle Rock Home Care · New York City, NY · On-site