Responsibilities

• Define and implement long-term YouTube channel strategies, including goals, launch strategies, KPIs, and benchmarks for success.
• Manage multiple GTN YouTube channels, ensuring optimized video titles, descriptions, and thumbnails for improved SEO, engagement, and audience retention.
• Create short-form vertical content (YouTube Shorts, reels, and clips) to grow and engage audiences - identifying moments with the strongest hooks and clearest messaging within long-form content and edit them into vertical clips optimized for each platform using tools such as Opus Clip, DaVinci Resolve, or similar.
• Develop a sharp editorial eye for what makes a clip work — strong hooks, a clear message, emotional and spiritual resonance, and pacing that captures attention in the first few seconds — selecting and shaping clips that stop the scroll and convert viewers into engaged followers.
• Create playlists, post reels, and curate content to drive viewer engagement and maintain a coherent channel structure.
• Optimize video descriptions to highlight key moments, suggest next steps, and guide viewers toward relevant lead magnets.
• Conduct SEO keyword research and incorporate findings into video titles, descriptions, and playlists for improved searchability.
• Manage daily content uploads, live-stream events, and digital media assets while promoting video content through organic and paid channels.
• Identify and develop strategies for channel growth, enhanced viewer engagement, and improved return on investment (ROI).
• Work collaboratively with content creators and moderators to implement communication standards and ensure a consistent viewer experience.

Requirements

• Must have a personal relationship with Jesus Christ.
• Must sign the Statement of Faith.
• A high school diploma or equivalent education is required.
• A bachelor’s degree in Marketing, Media, Communications, or a related field is preferred.
• A Charis Bible College graduate is preferred.
• Must pass all required checks.
• At least 2 years of experience in YouTube Channel management or a similar role is preferred.
• Familiarity with faith-based media or marketing campaigns is a plus.
• Compensation is commensurate with experience.

Preferred

• A bachelor’s degree in Marketing, Media, Communications, or a related field is preferred.
• A Charis Bible College graduate is preferred.
• Familiarity with faith-based media or marketing campaigns is a plus.

Benefits

• We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth