Omnichannel Media Buyer at Magic Items | Brooklyn, NY | $100/hr – $150/hr

Omnichannel Media Buyer

Brooklyn, NY (On-site)

$100/hr – $150/hrMid Level2+ years expPart time

Posted 3 months ago

Job Summary

Own and optimize a cross-platform paid media engine across Meta, Google, and TikTok, emphasizing rapid budget pacing, lifecycle-aligned targeting, and real-time reallocation based on blended efficiency signals.

Growth engine ownership: full-funnel campaigns from awareness to retention guiding audience segments and creative hooks.
Budget discipline: six-figure monthly spend with target CPAs protected and continuous scale where profitable.
Data to creative: translate performance signals into precise briefs and tests for creatives and landing pages.

Job Description

Responsibilities

Architect and execute full-funnel paid acquisition frameworks across Meta, Google, and other platforms, mapping distinct campaigns to awareness, consideration, conversion, and retention phases.
Structure ad accounts for maximum algorithmic efficiency using advanced methodologies, such as Meta’s Advantage+ Shopping Campaigns (ASC), consolidated ad sets, and Google’s Performance Max (PMax) networks, Google Keywords
Deploy sophisticated prospecting, high-intent search terms, custom lookalikes (LLA), and dynamic retargeting segments mapped precisely to customer life cycles and historical buying windows.
Conduct continuous market and competitor research using transparency tools (such as Foreplay.co) to identify emerging advertising angles, trends, and positioning gaps.
Deploy and pace six-figure monthly ad spend across platforms, ensuring minimal budget waste, avoiding under-pacing, and aggressively protecting target CPAs.
Dynamically reallocate cross-platform budgets in real time based on blended efficiency metrics, capital performance data, and true business scalability.
Execute vertical and horizontal scaling methodologies to drive volume, incrementally raising budgets on high-yielding ad sets while expanding into adjacent lookalike and broad audiences without inflating acquisition costs.
Monitor and manage frequency capping, ad fatigue, and audience overlap to prevent ad delivery degradation during high-scale pushes.
Diagnose visual performance by auditing critical drop-off metrics, outbound click-through rates, hook rates, and viewer retention trends.
Translate quantitative performance data into high-yielding creative briefs for production teams, videographers, and graphic designers, detailing exact hooks, pacing, and visual transitions.

Requirements

2–5 years of dedicated, verifiable media buying experience actively managing and optimizing Meta Ads Manager, Google Ads Client, and TikTok Ads Manager simultaneously.
Proven track record of autonomously deploying and pacing six-figure monthly ad spend while successfully protecting target CPAs and margin-based metrics.
Advanced proficiency in Excel and Google Sheets with the ability to build data models, manipulate cohorts, and analyze key backend economics (LTV, CPA, AOV, MER).
Complete operational mastery of Google Analytics (GA4) for multi-channel journey mapping and post-click traffic analysis.
Strong execution background in direct-response copy and a sharp data-driven intuition for scripting high-converting, social-first vertical video hooks.

Nice to have

Hands-on experience working with third-party multi-touch attribution engines and marketing data platforms (e.g., Northbeam, TripleWhale).
Basic understanding of landing page conversion rate optimization (CRO) frameworks and UI/UX best practices.
Familiarity with the creative production pipeline, asset organization, or standard editing tools (e.g., Figma, CapCut, Adobe suite) to streamline communication with designers.
Valid platform-specific credentials, such as Meta Certified Media Buying or Meta Certified Marketing Science Professional designations.

Benefits

Be part of a friendly, kind, and eccentric team that genuinely cares about each other
People-first culture where your wellbeing matters
Join a profitable, quickly growing company with incredible momentum
Unique work schedule that’s flexible and lucrative

Magic Items

Enhancing roleplay-gaming experiences through 3D modeling, AR, and blockchain technologies.Create your own digital Magic Items and become a Master of Virtual Reality by letting your players "touch" your creations.

Founded in 2023

Rome, Latium, ITA

2 employees

magicitems.net