Omnichannel Marketing Partner - Oncology

Responsibilities

• Provide call planning and prospecting support, and holistic omnichannel intelligence to a regional team of DM/CAE colleagues.
• Optimize ongoing digital communication strategies and tactics to provide promotional product information with customers between in-person visits.
• Be a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer’ feedback to inform future optimizations of promotional resources, and amplifying brand objectives in order to maximize pull-through and utilization of omnichannel resources and strategies.
• Design and execute digital promotional campaigns for HCPs (Health Care Professionals) – including targeting, assigning messaging journeys, analysis and measurement, and translation back into field engagement opportunities (linking digital to field sales)
• Work with DAOR (digital agency of record) to continually optimize NPP (non-personal promotion) campaign strategies, provide feedback on campaign performance, targeting capabilities
• Conduct deep dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
• Serve as an omnichannel subject matter expert for DM/CAE teams and cross-functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
• Integrate field driven customer insights with data-driven insights to create regional influence maps, customized target lists, and HCP profiles.
• Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level.
• Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

Requirements

• Bachelor’s Degree required
• 8+ years total experience
• 3+ years sales experience, or directly supporting sales
• 3+ years of hands-on experience with Brand & digital marketing tools and analytics tools (web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.
• 3+ years of cross-functional strategy / leadership experience
• Digital native – demonstrates curiosity and advanced understanding of digital environments
• Strong leadership skills and the ability to influence within a matrixed environment
• Excellent reporting and analytical skills
• Proficiency with Excel and PowerPoint – knowledge of Pivot Tables and advanced functions preferred
• Loves numbers and digging into data, but able to turn data into actionable insights

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.