Responsibilities

• Own channel marketing strategy and execution across Starlink’s retail partners (in-store, online marketplaces, retailer websites, retail media networks, and events) to drive awareness, consideration, conversion, and sell-through; flex across national, US regional, and global omnichannel work as needed
• Serve as the main point of contact for multiple retail partners, negotiating co-marketing initiatives, in-kind placement, and in-store placement, ensuring maximal visibility and impact across physical and digital spaces
• Plan and run co-marketing and retail media campaigns (on-site, off-site, in-store digital), including audience strategy, budget allocation, flighting, and creative testing, while keeping branding, messaging, and value proposition consistent across partner digital and physical retail
• Lead launch and always-on retail marketing for new products, kits, promotions, seasonal peaks, and retailer events, coordinating digital and in-store assets, training, and on-the-ground activation. Collaborate with partners’ buying, space planning, marketing, e-commerce, and category teams on calendars, creative, promotions, in-store presence, and performance goals
• Create and maintain retailer-ready digital and in-store assets, enablement (talk tracks, FAQs, demo/signage guidance, training), and multi-country / US-regional playbooks that adapt messaging, offers, merchandising, and in-store tactics to retailer ecosystems without diluting global brand standards. Manage the content and merchandising operating cadence (briefs, version control, localization, legal/compliance, partner/regional SLAs)
• Co-own retail marketing budgets and measurement frameworks/dashboards (traffic, conversion, sell-through, share of shelf/voice, brand/incremental lift, attach, subscriber contribution); run tests, monitor competitive presence, and convert insights into scalable solutions and playbooks
• Align with product, brand, growth, sales, and channel teams to keep retail messaging, offers, inventory stories, and experiences accurate and commercially effective

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 4+ years of experience in digital marketing, channel marketing, retail marketing, or e-commerce marketing

Preferred

• 8+ years of progressive experience in channel, retail, or digital marketing, ideally within consumer technology, telecommunications, electronics, or high-growth hardware + subscription businesses
• Hands-on experience managing digital marketing channels or campaigns in a retail, e-commerce, or retail-partner environment
• Strong understanding of omni-channel retail (online + in-store) and how digital touchpoints influence the shopper journey
• Experience measuring campaign performance and optimizing against metrics such as traffic, conversion, sell-through, or ROI
• Direct experience working with major retailers or retail media networks (e.g., Best Buy, Amazon, Walmart, Target, or equivalent regional partners)
• Experience creating retailer-ready assets, playbooks, or enablement materials and ensuring brand consistency across partner platforms
• Comfortable with navigating through ambiguity and building infrastructure for scale
• Experience collaborating with cross-functional teams, agencies, or external retail partners
• Project and/or budget management experience
• Excellent written and verbal communication skills with the ability to collaborate effectively with internal teams and external retail partners