Responsibilities

• Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
• Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
• Manage agency partners in the development of creative assets and execution of digital tactical plans
• Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant and timely review of all digital assets
• Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
• Identify opportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
• Apply a performance-focused approach to campaign management — establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25–30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact

Requirements

• Bachelor’s degree
• 4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
• Experience working with and managing external agency and media partners
• Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Preferred

• Prior pharmaceutical or healthcare industry marketing experience
• Experience in HIV, infectious disease, or specialty care therapeutic areas
• Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
• Familiarity with HCP audience targeting and digital media planning
• Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
• Strong project management skills with demonstrated ability to manage multiple priorities and meet deadlines
• Experience working with media agency-reported performance data
• MBA or advanced degree in a related field

Benefits

• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.