Omnichannel Marketing Lead
Boston, MA (On-site)
Posted 8 days ago
Job Summary
Own omnichannel execution and cross‑channel orchestration with partner and content readiness, driving measurement‑driven optimization across campaigns.
- Own Omnichannel Execution & Cross-Channel Orchestration programs
- Coordinate delivery partners and content readiness
- Drive measurement-driven optimization and roadmapping
Job Description
Responsibilities
- Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
- Cross-Channel Orchestration Partnership: Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
- Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
- Content-to-Channel Readiness: Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
- Measurement & Optimization: Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
- Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
Requirements
- 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
- Experience operating in regulated environments with strong compliance awareness
Takeda
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines
Salaries
Posted range
$154K/yr – $243K/yr
Taken straight from the job posting.
Marketing Team
People
HR / Recruitment
Marketing Leadership
Funding
Funding History
- Jun 2025Post IPO Debt • $2.4B
- Sep 2016Grant • $19.8M
- May 2016Grant • $38M
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