Responsibilities

• Creative Leadership & Conceptual Thinking
• Drive the conceptual direction of brand and go-to-market campaigns, brand content in paid and organic channels, and other brand and marketing initiatives.
• You’ll ideate, create and direct content that is beautiful and story-rich, with reaching the Brand’s consumer both emotionally and functionally.
• Translate brand strategy into emotionally resonant, visually compelling creative that builds both rational and emotional connection.
• The balance of these two worlds will always be central to our creative choices as they grow brand consumer base while also strengthening the existing.
• Maintain a high bar for craft and consistency across all output, from hero campaigns to everyday social content.
• All design choices are thoughtful and intentional and no details, big or small, are left to chance.
• Share and present content plans, executions, and successes with broader teams.
• At project ideation to present and explain concepts, and at project completion to share with cross functional teams.

Requirements

• Bachelor’s degree or equivalent experience.
• 12+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role.
• A portfolio that demonstrates both strong conceptual thinking and polished brand and campaign execution across all channels (digital, wholesale/retail, event, other activations).
• Proven experience managing and developing creative teams. At times you’ll lead by doing, not just directing. And at times you’ll teach, push and let the team fly.
• Deep expertise in digital content production across social, video, and editorial formats, including influencer and creator-led content.
• Experience with authentic, premium consumer brands — you understand the nuance of building emotional and rational brand equity.
• A bias for action and an ability to move quickly without sacrificing quality.
• Strong communicator who can sell a vision up and across the organization.

Preferred

• Experience in footwear, apparel, outdoor, or lifestyle and/or coastal lifestyle categories.
• Familiarity with Hawaiian culture and OluKai's brand heritage.
• Experience building or scaling a creator / ambassador program.
• Experience using AI creative tools (as tools) to add some efficiencies to the team.

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office