Responsibilities

• Editorial Strategy & Brand Vision - Support and steward the editorial vision and brand content strategy in alignment with the CMO and SVP Creative.
• - Define OluKai’s content pillars and storytelling themes—ensuring they authentically reflect the Aloha spirit, ocean culture, and the brand’s premium positioning.
• - Develop content initiatives that support key business objectives, including social KPIs, go-to-market messaging, and performance marketing.
• - Identify and tailor content for distinct audience segments across consumer, wholesale, and international channels.
• - Partner with CMO, SVP Creative, and Director of Marketing to align on content storylines and priority projects.

• Content Planning & Editorial Calendar - Own the editorial roadmap. Build and manage the master content calendar across all channels and business units.
• - Align content planning with go-to-market priorities—key product launches, drops, collaborations, retail openings, trade shows, and cultural moments.
• - Plan and coordinate multi-channel content distribution across social, web, email, owned retail, wholesale, and Amazon.
• - Partner with the Director of Marketing to identify the highest-priority content moments tied to key revenue drivers (e.g. BFCM, seasonal launches).
• - Ensure content planning accounts for both brand-building and commercial storytelling in equal measure.

• Content Creation & Production Oversight - Write, edit, and refine content across touchpoints; develop detailed briefs for creative teams and external contributors.
• - Manage and direct freelance writers, photographers, videographers, copywriters, and production partners.
• - Oversee content production workflows in partnership with the Creative leadership, video editors, copywriter, and project manager.
• - Ensure consistency of voice, tone, and quality across every consumer and trade touchpoint.
• - Build and maintain a content governance model including standards, approval processes, and version control.

• Content Architecture & Systems - Support OluKai’s content taxonomy, metadata frameworks, and organizational structure within the DAM and CMS.
• - Build scalable content models that enable assets to be structured, tagged, and reused efficiently across channels—embracing a ‘create once, publish anywhere’ approach.
• - Collaborate with E-commerce, IT, and wholesale account teams to ensure content integrates seamlessly across platforms and partner sites & apps.
• - Evaluate and implement tools and technologies—including AI-assisted content workflows—that advance the brand’s content capabilities at scale.
• - Develop content frameworks and localization guidelines that preserve brand voice for international markets and distributor partners.