Responsibilities

• Lead the development and execution of the Nplate patient marketing strategy , with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution.
• Own patient advocacy strategy and execution , partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives.
• Drive Patient Journey and Point-of-Care initiatives by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway.
• Partner with Market Access, Patient Services, Sales, Advocacy, and Finance to develop initiatives that improve patient access, affordability, adherence, and treatment continuity.
• Lead commercial strategy for other high priority customer segments , including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth.
• Support Opinion Leader (OL) engagement strategy , partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders.
• Support commercial planning and execution for major hematology congresses , coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement.
• Support development and execution of the Nplate annual brand strategy and tactical plans , translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments.
• Manage the Nplate marketing budget , including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources.
• Coordinate cross-functional execution across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial Data & Analytics (CD&A), Finance, and external agency partners to ensure timely, compliant, and high-quality delivery of brand priorities.

Requirements

• Master's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experience
• OR
• Bachelor's degree and 4 years of marketing, commercial, consulting, or pharmaceutical industry experience
• OR
• Associate's degree and 8 years of marketing, commercial, consulting, or pharmaceutical industry experience
• OR
• High school diploma / GED and 10 years of marketing, commercial, consulting, or pharmaceutical industry experience.

Preferred

• Pharmaceutical or biotechnology commercial marketing experience.
• HCP and patient marketing experience
• Experience supporting hematology, oncology, rare disease, or specialty care brands.
• Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization.
• Strong project management and budget management skills with the ability to manage multiple priorities simultaneously.
• Experience partnering effectively with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations.
• Familiarity with promotional review processes and systems (e.g., MAC, Veeva PromoMats).
• Strong analytical mindset with experience translating customer insights into commercial actions.
• Learning agility with enthusiasm for applying AI, automation, and emerging digital capabilities to improve marketing effectiveness.
• Excellent written and verbal communication skills with strong executive presence.

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible