Responsibilities

• Develop and execute integrated marketing strategies supporting growth across the U.S., Canada, and Mexico.
• Lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives.
• Manage marketing budgets, vendors, agencies, and performance metrics.
• Oversee product strategy, positioning, portfolio management, and lifecycle planning.
• Partner closely with Global Marketing, Technical, Regulatory, Operations, and Sales teams.
• Drive commercialization of new products, technologies, and services.
• Develop and execute go-to-market strategies and product launch plans.
• Serve as the voice of the customer throughout development and commercialization.
• Lead media relations and build relationships with industry publications, journalists, and influencers.
• Manage press releases, thought leadership content, executive communications, and public relations activities.

Requirements

• Bachelor's degree in Marketing, Business, Agriculture, Communications, Product Management, or related field.
• 5+ years of professional experience in a similar role.
• Experience leading product launches and commercialization programs.
• Strong communication, presentation, and relationship-building skills.

Benefits

• Medical, Dental, and Vision Insurance
• Generous paid time off and holidays
• 401k with match and Profit sharing
• Life and AD&D Insurance
• Paid Maternity and Parental Leave