Responsibilities

• Develop and own the North America marketing strategy aligned to regional revenue, growth, and retention objectives.
• Identify market opportunities, customer needs, competitive dynamics, and emerging trends.
• Translate regional priorities into actionable marketing plans executed through the Global Marketing Center of Excellence.
• Serve as the voice of the North American market within global planning and product launch discussions.
• Partner closely with sales leadership to support new business growth across all education segments.
• Collaborate with Customer Success teams to drive product adoption, renewals, and customer expansion opportunities.
• Develop and refine sales enablement resources, messaging, and market insights.
• Lead regional execution of major product launches and go-to-market initiatives.
• Ensure campaigns, events, webinars, and customer communications reflect regional market needs.
• Provide structured feedback to product and global marketing teams regarding customer response, objections, and market opportunities.

Requirements

• 7+ years of marketing experience within EdTech, education publishing, SaaS, or related industries.
• Demonstrated experience partnering closely with sales organizations to drive revenue growth.
• Strong understanding of demand generation, customer lifecycle marketing, product marketing, and go-to-market strategy.
• Experience supporting both acquisition and customer expansion initiatives.
• Ability to influence cross-functional teams without direct management authority.
• Experience presenting to stakeholders.
• Strong analytical mindset with experience using data to drive business decisions.
• Knowledge of the K–12 education market is a plus; experience in higher education is also a plus.
• Willingness to travel for customer meetings, conferences, sales planning, and regional business activities.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home