Responsibilities

• Aligning with Business Development practice teams, develop and implement comprehensive PR strategies to elevate firm, practices and individuals.
• Coordinate with external PR agencies to set priorities for assigned practice areas, coordinate proactive outreach, and vet opportunities.
• Draft and distribute press releases, media pitches, and briefing materials.
• Build and maintain strong relationships with journalists, editors, and influencers in legal and industry sector press.
• Pitch and secure high-impact media coverage across relevant outlets.
• Conduct ongoing competitor reviews and remain current on trends impacting clients and practices.
• Evaluate earned media opportunities (web and social), ensure conflict clearance and other approvals, and coordinate lawyer participation in media engagement.
• Collaborate in content development as both a thought partner and in the placement of lawyer-authored articles and signature firm content.
• Support and contribute to firm-wide awards and survey submissions process in partnership with relevant teams.
• Provide ongoing media coaching; prepare lawyers for interviews and participate as needed.

Requirements

• Bachelor’s degree in communications, public relations, or related field required.
• 7+ years of proven experience in public relations required, preferably within a legal or professional services environment.
• Must live within a commutable distance to the applicable firm office with the ability to come into the office 3-4 days per week.
• Strong understanding of media relations and communication strategies.
• Experience managing day-to-day collaboration with PR agencies.
• Ability to develop and maintain relationships with reporters and editors; should have established existing relationships.
• Excellent writing, editing, and content creation skills.
• Strategic thinking and storytelling competencies.
• Strong project management abilities, with the capacity to oversee multiple projects and collaborate with cross-functional teams while prioritizing deliverables.
• Strong skills in reputation management and judgement.

Benefits

• Winston Taylor offers comprehensive benefits that provide a full spectrum of coverage and support for our full-time employees and their families. Additional information about benefits and rewards can be found here .