NBA Take-Two Executive Producer, Branded Content

New York City, NY (Unknown)

$150K/yr – $170K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Summary

Own the end-to-end branded content strategy and creative execution from pre-sale ideation and client leadership to production oversight across video, social, and live content, guiding cross-functional teams to deliver cohesive, premium campaigns.

  • Lead creative direction across programs and coordinate with editorial, sales, and production teams.
  • Translate client objectives into compelling branded content strategies and deliverables across multiple formats.
  • Oversee end-to-end production, from concept through final assets, ensuring KPI alignment and timely delivery.

Job Description

Responsibilities

  • Creative Strategy & Development Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities.
  • Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace.
  • Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience.
  • Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.
  • Client & Pitch Leadership Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials.
  • Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea.
  • Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.
  • Creative Execution & Production Oversee end-to-end creative execution across branded video, social, custom editorial extensions, and live event content.
  • Work closely with production and creative teams on post-sale projects, including creative treatments, scripts, social concepts, talent integration, event activations, and other campaign deliverables.
  • Provide creative direction throughout production and post-production, reviewing and refining treatments, scripts, copy, edits, and final assets to ensure client KPIs and feedback are addressed.

Requirements

  • 10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
  • Proven experience leading branded video and digital campaigns from concept through final delivery.
  • Strong portfolio showcasing video, digital, social, and experiential creative with cultural impact.
  • Exceptional client-facing and presentation skills, with the ability to sell creative ideas and build excitement among senior partners.
  • Deep understanding of sports, basketball, gaming, pop culture, social media, and current cultural trends.
  • Experience managing talent-facing productions and high-profile brand partnerships.
  • Strong understanding of production budgets, timelines, talent integration, and creative workflows.
  • Excellent project management, organizational, communication, and problem-solving skills.
  • Ability to balance big-picture creative vision with hands-on execution.
  • Highly collaborative and comfortable working across multiple functions in a fast-paced media environment.

Benefits

  • Take-Two Benefits: Employees and /or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter benefits , and unlimited time off benefits that include vacation and sick time.

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

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NBA Take-Two Executive Producer, Branded Content

National Basketball Association · New York City, NY · Unknown