Native Advertising Media Buyer ? Direct Response

Beverly Hills, CA (On-site)

$85K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive large-scale native media buying to generate high-quality leads and profitable ROAS.

  • Own or manage $500K+/month native ad spend to maximize profitability.
  • Must-have: 5+ years of native advertising media buying for direct response lead generation.
  • Standout: Proven success scaling campaigns beyond $500K/month.

Job Description

Drive large-scale native media buying to generate high-quality leads and profitable ROAS.

  • Own or manage $500K+/month native ad spend to maximize profitability.
  • Must-have: 5+ years of native advertising media buying for direct response lead generation.
  • Standout: Proven success scaling campaigns beyond $500K/month.

Responsibilities

  • Plan, launch, manage, and optimize large-scale native ad campaigns across platforms such as Taboola, Outbrain, MGID, Revcontent, and other native advertising networks.
  • Execute performance-driven lead generation campaigns with a strict focus on CPA efficiency, conversion rates, and lead quality.
  • Design and implement A/B and multivariate testing for creatives, headlines, landers, targeting, and offers.
  • Analyze campaign performance daily to maximize ROAS, CPL, and lead quality.
  • Partner with creative teams to develop high-performing advertorials, landers, and native-friendly creatives tailored for each platform.
  • Oversee pixel setup, tracking, attribution, and conversion optimization.
  • Stay on top of evolving native media trends, compliance policies, and performance best practices.

Requirements

  • 5+ years of native advertising media buying experience for direct response lead generation.
  • Proven success scaling campaigns profitably beyond $500K/month.
  • Mastery of native ad platforms (Taboola, Outbrain, MGID, Revcontent, etc.).
  • Strong understanding of native buying, bidding strategies, audience segmentation, funnel optimization, and pre-sell page strategy.
  • Strong analytical skills with experience in attribution tools and reporting dashboards.
  • Must be able to work on-site at our Beverly Hills, CA office.

    Benefits

    • Competitive base salary plus significant performance bonuses.
    • Opportunity to run large budgets and make a direct, measurable impact.
    • Comprehensive healthcare coverage ? Medical, Dental and Vision.
    • Paid vacation.
    • Paid sick and mental health days.
    • Performance Incentives with potential for unlimited upside by meeting collective KPIs ? your success drives our shared growth.
    • Tuition Reimbursement ? Receive support for continued education with tuition expense reimbursement up to eligible limits.
    • Growth & Development ? Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises.
    • Fully stocked kitchen for those coming into our Beverly Hills office.
    • Catered lunch each Friday for those coming into our Beverly Hills office.
    Innovative Metrics logo

    Innovative Metrics

    Innovative Metrics(IM) leverages advanced technology and premium owned and operated brands to generate high-intent customers for your business-at scale.

    Founded in 2005
    Beverly Hills, California, USA
    18 employees (8 in marketing)

    Traffic Signals

    Monthly Visitors
    2K
    Traffic Source Mix
    Search
    27.1%
    Direct
    59%
    Referral
    5.1%
    Social
    8%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~18

    Marketing Team

    Marketing Team Size
    7 (39% of company)
    Median Career Experience
    10.5 years
    Median Tenure
    4.8 years