National Field Activation Director (Spirits Experience) at SoHo Experiential | USA

SoHo Experiential

National Field Activation Director (Spirits Experience)

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Lead the Field Marketing operations and national program execution with senior oversight of regional teams.

Own Regional Activation Managers and Agency Field Team Coordinator, plus liaison to the Field Marketing Director.
Must-have: 8+ years in Field Marketing/Experiential roles with 3+ years remote supervisory experience.
Standout: Strong spirits industry compliance knowledge and multi-market program delivery.

Job Description

Responsibilities

Provide direct oversight and management of the Regional Activation Manager team and Agency Field Team Coordinator which includes providing mentorship and collaboratively addressing urgent and sensitive matters that arise.
Serve as day-to-day point of contact for the client’s Field Marketing Director for all Field related activity and status updates that are not handled at an individual market level.
Champion the national Field team structure to standardize comms plan, ways of working, staffing, logistics and execution processes and best practices across sampling, local market activation plus local market Ad Hoc activity.
Liaise with internal Client Services Sampling team and other key agency stakeholders to facilitate HQ-led programming, assess processes and identify areas of opportunity for more effective collaboration while rallying Field team to support optimizations.
Oversee Field team operations including the development of third-party agency contracts, ensuring the Field is delivering accurate and timely reporting, and the team is adhering to expense management protocols.
Assist with recruitment and training of Regional Activation Managers (when applicable).
Provide ongoing evaluation of Field processes and proactive recommendations for enhanced ways of working. Own and drive changes through planned implementation.
Senior oversight of national programming performance and capacity across the regions and markets.
Participate in annual agency planning process to make strategic recommendations surrounding Field team resourcing and fixed expense allocations.
Prepare presentation content for pertinent agency and client workshops and represent as the Field “authority” (when applicable).

Requirements

8+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles.
3+ years of supervisory experience remotely leading a hybrid team in geographically dispersed locations. Proven track record of inspiring and motivating a performance driven culture across multiple layers of subordinate managers and professionals servicing the day-to-day business is mandatory.
Prior spirits experience with a strong understanding of legal compliance and supplier operations is mandatory.
Must have strong emotional intelligence and sound judgement to navigate business challenges and people dynamics, leading with objectivity and fairness.
Ability to hold internal and external teams accountable to ensure executional excellence.
Ability to input and implement strategic decisions – long and short term to continually elevate offerings while being responsive to client feedback and trends.
Self-starter, strategic thinker, proactive problem solver, and solution oriented.
Exceptional communication/organizational skills with a keen eye for detail.
Proficient in Microsoft Excel, PowerPoint, Word, and Outlook.
Have strong written, verbal, and public speaking skills.
Strong budget management skills.
Ability to travel to NYC HQ and nationally to regional markets as necessary.

Preferred

Experience with project management systems (i.e. Monday.com) a plus.

Benefits

Competitive compensation.
Comprehensive benefits including medical, vision, dental, and wellness programs.
Generous PTO, including vacation, holidays, and wellness days.
Professional growth opportunities in a dynamic, creative environment.
A collaborative, inclusive workplace that values people as much as the work we create.

SoHo Experiential

WE CREATE MOMENTS THAT MAKE BRANDS MEAN MORE.For over 20 years, we’ve been redefining how brands engage their most important audiences—turning interactions into impact and experiences into lasting connections.From big ideas to flawless execution, we craft immersive moments that captivate, inspire, and spark conversation. Live, virtual, hybrid—we make it unforgettable.Let's reimagine marketing. Let's create something memorable.

Founded in 2004

New York, New York, USA

139 employees (38 in marketing)

www.sohoexp.com