Responsibilities

• Develop and lead execution of the national marketing strategy and annual marketing plan, aligning corporate objectives with division-level sales goals, community openings, and inventory needs, as well as working with division teams to align marketing campaigns with community launches, inventory homes, promotions, and seasonal sales initiatives.
• Track and monitor marketing KPIs, including traffic, lead volume, cost per lead/sale, conversion rate, and brand awareness to help craft division strategy.
• Be the subject matter expert on our buyer segments and messaging.
• Serve as the primary marketing liaison to division presidents and division marketing/sales leadership, translating local needs into corporate-supported programs that help divisions hit absorption and sales pace targets.
• Lead, develop, and mentor a team of marketing managers and specialists, building a high-performing function that operates as a trusted internal partner to the divisions.
• Collaborate cross-functionally with sales, design studio, IT, and executive leadership on go-to-market plans for new communities, product lines, and corporate initiatives.
• Partner with the internal creative resources and digital marketing on brand campaigns, community collateral, model home merchandising, photography/video, digital assets, localized content, social media, paid media, and website optimization.
• Monitor competitor activity, buyer trends, and market conditions across divisions to continually refine strategy and identify opportunities for growth.
• Evaluate and implement new marketing technologies and platforms, including PropTech and AI-enabled tools, to improve the efficiency and effectiveness of the marketing function.
• Perform other duties as needed or assigned.

Requirements

• Strong strategic and analytical mindset, with the ability to connect national brand strategy to local sales outcomes and translate data into action.
• Proven ability to lead and mentor a team, including staff supporting multiple divisions or markets.
• Ability to build strong relationships and influence division and executive stakeholders without direct authority.
• Experience directing creative processes and managing internal creative staff and/or external agencies.
• Strong project management skills, with the ability to manage multiple concurrent initiatives and competing deadlines across divisions.
• Comfortable operating in a fast-paced, growth-oriented environment.
• Minimum of 10 years of progressive marketing experience, including at least 5 years in a marketing leadership role managing teams and multi-market or multi-unit strategy.
• Minimum of a four-year degree in Marketing, Business, Communications, or a related field required; MBA a plus.
• Strong background in digital marketing, CRM and marketing automation platforms, website management, and paid media/performance marketing.
• Proven budget management and vendor negotiation experience.

Preferred

• MBA a plus
• Homebuilding, residential real estate, multi-site retail, or franchise/multi-unit industry experience strongly preferred.

Benefits

• Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.