Responsibilities

• Manage a portfolio of high-potential music creators, providing strategic coaching to accelerate audience growth, engagement, and monetization on TikTok LIVE.
• Build a structured understanding of the creator ecosystem across segments (emerging → mid-tier → top creators), identifying key growth levers and lifecycle dynamics.
• Build trusted relationships with creators, agencies, and management teams while serving as a strategic advisor for long-term success.
• Leverage data to identify scalable creator best practices and translate learnings into broader ecosystem initiatives.
• Lead the planning and execution of strategic music initiatives, including creator showcases, educational programs, industry events, and flagship campaigns.
• Develop and manage partnerships with festivals, music brands, agencies, artist teams, and other industry organizations to drive creator recruitment, education, and engagement.
• Own end-to-end project management across multiple concurrent initiatives, coordinating timelines, stakeholders, budgets, and deliverables.
• Develop scalable, creator-facing assets (toolkits, playbooks, visual/video content) that translate strategy into clear, actionable guidance.
• Continuously evaluate campaign effectiveness through data analysis, deriving actionable insights to iterate, optimize, and scale successful initiatives.
• Drive measurable impact across key KPIs such as creator activation, engagement, monetization, and long-term retention.

Requirements

• 3+ years of experience in creator management, partnerships, strategy, consulting, program management, business operations, or growth within technology, media, entertainment, or the creator economy.
• Experience managing complex cross-functional projects from planning through execution (e.g., growth, engagement, monetization).
• Strong analytical skills, with hands-on experience using data (e.g., dashboards, cohort/funnel analysis) to drive decisions and optimize performance.
• Excellent relationship management and communication skills, with experience working directly with external partners, creators, or clients.
• Highly organized with the ability to prioritize multiple initiatives in a fast-paced, ambiguous environment.

Preferred

• Experience working within music, entertainment, livestreaming, creator platforms, or digital media.
• Familiarity with creator monetization models and the broader creator economy.
• Experience building strategic partnerships with brands, agencies, festivals, artists, or entertainment organizations.
• Demonstrated ability to launch and scale new programs or business initiatives from concept to execution.

Benefits

• TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request