Responsibilities

• Assists with creating and assembling text, images and video content for use on Museum website projects, image galleries, marketing email layouts, and social media posts.
• Assists with gathering analytics data for use in further analysis and supports basic maintenance tasks such as email list upkeep and website accessibility optimization as needed.
• Assists with the organization and maintenance of the Museum’s digital asset management system.
• Website Content: Assists with creating and maintaining content on the Museum’s website.
• Uses existing text, images and videos to support the development of website pages, galleries and other digital projects.
• Assists with maintenance tasks like reviewing, updating and archiving content, and supports website accessibility updates in accordance with established standards.
• Email Marketing: Assists with email marketing campaigns by combining text, images and other media into compelling email layouts using predesigned templates.
• Supports basic email list maintenance tasks including monitoring bounce reports and list membership as directed.
• Video Production: Assists in creating video content by combining text, video and still photography for use on digital communication platforms such as social media accounts and website projects, following direction from the Communication Specialist.
• Analytics Collection: Assists with gathering and compiling analytics data to support analysis of visitor behavior and usage of social media channels, email campaigns and their interactions with the Museum website.