Responsibilities

• Campaign & Brand Continuity: Translate overarching university marketing strategies into cohesive, multi-channel visual campaigns. Ensure a consistent look, feel, and voice across all digital touchpoints (web, social, email, and digital ads).
• Digital Asset Design: Design and produce high-quality digital assets rooted in solid design principles.
• Multimedia Production: Script, shoot, and edit short-form and mid-form video content and capture high-quality campus photography, ensuring all visual content aligns with Olivet's brand guidelines.
• On-Campus Event Coverage: Attend campus events, games, classes, etc., to capture real time content and transform raw footage into polished, brand-compliant digital assets.
• Audience-Centric Storytelling: Understand and design for our key audiences, including prospective students, current students, parents, and alumni, tailoring the visual approach to resonate with each demographic.
• Integrated Print Support: Utilize your design foundation to occasionally support hybrid campaigns that include print collateral, ensuring seamless cross-media brand alignment.

Requirements

• Experience: 2–4 years of professional experience or a portfolio that demonstrates equivalent capability in graphic design, digital marketing, or multimedia production with a portfolio that demonstrates comprehensive campaign execution.
• Design & Brand Acumen: Brings not just clean execution but can create materials that resonate with Gen Z and is not afraid to take design risks that are outside the box.
• Technical Skills: Mastery of the Adobe Creative Suite.
• Equipment Savvy: Comfort operating DSLR/mirrorless cameras, mobile shooting rigs, audio mics, and basic lighting setups for field production.

Preferred

• Figma or Canva for team-shared assets is a plus.
• Print Experience (a plus): A foundational understanding of print design (bleeds, CMYK, file prep) is valued to assist with integrated marketing initiatives.