Responsibilities

• Franchise Development & Strategy
• - Partner with the team to develop and launch social-first video franchises aligned with Motherly’s editorial priorities and audience growth goals
• - Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations
• - Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms as they emerge
• Production
• - Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts
• - Build and manage production workflows, timelines, and project plans for social-first video initiatives
• - Source, coordinate, and manage production partners as needed, including creators, hosts, videographers, photographers, editors, and other freelance talent
• - Oversee video production from pre-production through post-production, ensuring assets are delivered on time and aligned with creative objectives
• - Provide editing support, including selects, still image creation, and social asset development as needed

Requirements

• Needs to have a rolodex of show runners, editors, etc. to put together a low-production to high-production video crew in either NY or LA
• Proven experience in video production, including planning, shooting, lighting, sound, and editing for social platforms
• Demonstrated project management ability to oversee multiple concurrent projects, manage timelines, and coordinate with cross-functional stakeholders
• Photography skills for capturing high-quality still images and visual assets that complement social video content
• Marketing experience, especially in social media and content marketing, with an understanding of audience growth, engagement, and platform best practices
• Experience producing content for platforms such as Instagram Reels, TikTok, YouTube Shorts, or similar short-form video channels
• Proficiency with industry-standard editing and design tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe After Effects, Photoshop, or similar)
• Ability to work independently in a remote environment, prioritize tasks, and consistently meet deadlines
• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus
• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback

Preferred

• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus

Benefits

• Benefits include health insurance (with cost-share for dependents) for employees, three weeks of vacation (plus holidays and the last week of the calendar year off), paid family and sick leave, retirement match after six months on staff, and a FSA account. This position is considered exempt.