Responsibilities

• Franchise Development & Strategy
• Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations
• Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms as they emerge
• Production
• Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts
• Build and manage production workflows, timelines, and project plans for social-first video initiatives
• Source, coordinate, and manage production partners as needed, including creators, hosts, videographers, photographers, editors, and other freelance talent
• Oversee video production from pre-production through post-production, ensuring assets are delivered on time and aligned with creative objectives
• Provide editing support, including selects, still image creation, and social asset development as needed
• Participate as on-camera talent when appropriate

Requirements

• Needs to have a rolodex of show runners, editors, etc. to put together a low-production to high-production video crew in either NY or LA
• Proven experience in video production, including planning, shooting, lighting, sound, and editing for social platforms
• Demonstrated project management ability to oversee multiple concurrent projects, manage timelines, and coordinate with cross-functional stakeholders
• Photography skills for capturing high-quality still images and visual assets that complement social video content
• Marketing experience, especially in social media and content marketing, with an understanding of audience growth, engagement, and platform best practices
• Experience producing content for platforms such as Instagram Reels, TikTok, YouTube Shorts, or similar short-form video channels
• Proficiency with industry-standard editing and design tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe After Effects, Photoshop, or similar)
• Ability to work independently in a remote environment, prioritize tasks, and consistently meet deadlines
• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus
• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback

Benefits

• Benefits include health insurance (with cost-share for dependents) for employees
• three weeks of vacation (plus holidays and the last week of the calendar year off)
• paid family and sick leave
• retirement match after six months on staff
• a FSA account