Responsibilities

• Performance Video Editing – You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include: Editing short-form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists; Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2–3 seconds to hold attention; Adding captions, text overlays, sound design, music and clear calls-to-action that suit each platform; Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads; Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away; Testing new AI tools to give you that extra edge! The goal: ads that stop the scroll and drive purchases.
• Creative Strategy & Scripting – You won't just execute briefs. You'll help come up with the ideas behind them. This will include: Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads; Pitching new concepts and angles based on performance data, customer pain points and trending formats; Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists; Adapting winning scripts into new angles, personas and hook variations for testing; Bringing an editor's eye to strategy: spotting what will hold attention before it's made. The goal: ideas and scripts that are built to convert from the first frame.
• AI Video Production – AI is already part of how we make ads, and it should be part of how you work every day. This will include: Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads; Creating AI voiceovers and localized versions with tools such as ElevenLabs; Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism; Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup; Building repeatable AI workflows and templates, and sharing what works with the team. The goal: more high-quality ads, made faster, at lower cost.
• Iteration & Testing – You'll help our strategists find winning ads and scale them through fast variations. This will include: Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging; Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B); Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots; Studying competitor and trending ads so PetLab's creative stays native to each platform. The goal: keep improving creative performance by testing at volume.
• What Your Day-to-Day Will Look Like:
• - 60% Editing & AI production: performance video editing and AI video generation
• - 25% Creative & scripting: ideation, scriptwriting and briefing with strategists
• - 15% Iteration & analysis: building test variations and reviewing performance data

Requirements

• 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
• Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each
• Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
• Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
• AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
• Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
• The speed and organization to deliver a high volume of ads each week without the quality dropping
• Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency

Preferred

• Bonus points if you love animals
• Experience with pet or health and wellness brands is a real plus.

Benefits

• - 20 days PTO excluding bank holidays
• - Company Bonus
• - Medical, Vision and Dental Insurance
• - Generous Learning and development budget
• - Short-Term and Long-Term Disability Insurance
• - Life Insurance
• - 401K
• - Work Remote
• - Monthly Internet Stipend