Responsibilities

• A strong portfolio showcasing conceptual thinking and crafted execution - ideas that work, not just visuals that look good
• Own the day-to-day social content calendar - platform-native formats, localised tone, cultural hooks that actually land
• Concept and produce manager and player promo content, from brief through to delivery
• Identify and activate around local cultural moments, trends, and talent - reactive, fast, and on-brand
• Lead on-the-ground production for shoots and matchday content capture
• Brief and manage local vendors, production partners, and creatives
• Drive pre-season hype content and support campaign execution around tentpole moments
• Feed narrative ideas and cultural intelligence back to HQ to strengthen the seasonal story
• Present ideas clearly - comfortable in internal creative sessions and stakeholder conversations
• Knows and loves soccer beyond knowing who Messi is. Understands what mobilises fans across soccer, entertainment, and culture tribes

Requirements

• 3-5 years of creative experience in content, brand, agency, or social-first environments
• Proactive self-starter - you identify what needs to be made and you make it, without waiting to be briefed
• Multi-disciplinary thinker across social, campaign, and live. Social-first, but not social-only
• Deeply culturally aware: connected to what's happening in music, sport, and entertainment, and able to activate around it with speed and instinct
• Can concept, write, storyboard, and manage productions independently end-to-end
• Collaborative and confident - comfortable presenting to senior stakeholders and working within a global team structure
• Background in sport, entertainment, or youth culture brands is a strong advantage
• Based in Miami (non-negotiable)

Benefits

• Competitive base salary + performance bonus
• Genuine ownership of the US creative function - not a support role
• Clear progression pathway toward Senior Creative Lead as the operation scales
• Work on a category-defining sports entertainment property at the ground floor of US growth
• Collaborate directly with a world-class global creative team
• Be part of a high-growth, culturally relevant platform that moves faster than the industry