[Mid Level] Marketing Manager 1 - AI Consumer Insights & Market Research (17615-1) at JND | Plano, TX | $51/hr – $55/hr

[Mid Level] Marketing Manager 1 - AI Consumer Insights & Market Research (17615-1)

Plano, TX (On-site)

$51/hr – $55/hrMid Level5+ years expFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the end-to-end research program and AI-enabled insights governance to influence GTM and pricing decisions.

Own quantitative and qualitative studies across brand tracking, segmentation, and concept testing to shape portfolio choices and customer experience.
Lead AI-enabled insight workstreams and governance for responsible use in research.
Partner with Marketing, Product, CX, Innovation, and Strategy to drive actionable recommendations on engagement, portfolio, and pricing.

Responsibilities

Design and execute quantitative and qualitative research studies across brand tracking, customer segmentation, concept and positioning testing, customer experience research, and market landscape assessments
Evaluate and implement AI-enabled tools that improve research efficiency and insight generation
Partner with analytics and technology teams to explore agentic AI applications within insights functions
Aid in designing and testing AI agent implementations that support market research activities
Develop frameworks and governance guidelines for responsible use of AI in research
Partner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teams
Deliver actionable recommendations that influence Go-To-Market strategies, portfolio optimization, customer engagement, and pricing strategies

Requirements

5+ years of experience in Market Research, Consumer Insights, or Customer Analytics
Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or Economics
Experience with survey methodology, customer segmentation, and conjoint analysis
Verbal and written communication skills, negotiation skills, and interpersonal skills
Strong ability to work independently and manage one's time
Strong mentoring skills and knowledge of marketing principles and pricing strategy
5-7 years related experience required

Preferred