Responsibilities

• Become a trusted strategic partner for a focused portfolio of brands, developing deep expertise in consumers, culture, competitors, and category dynamics.
• Identify the consumer, business, and brand tensions that unlock stronger social and creative opportunities.
• Develop clear, inspiring, and actionable creative briefs that motivate teams to create breakthrough work.
• Translate research, behavioral insights, and cultural trends into meaningful human truths and strategic recommendations.
• Build strategic platforms, creative territories, and brand provocations that inspire ideas across social and integrated channels.
• Partner directly with agency strategists, creatives, and brand marketers from briefing through execution.
• Ensure creative work strengthens long-term brand meaning while remaining culturally relevant and engaging.
• Bring clarity to complex challenges by simplifying information into a focused point of view and strategic direction.
• Leverage campaign performance insights and market learnings to continuously improve future strategies and creative output.
• Help elevate Hershey’s reputation for exceptional creative and social marketing.

Requirements

• 5+ years of relevant experience in brand strategy, creative strategy, social strategy, agency planning, consumer marketing, or a related field. The Manager level at Hershey requires a minimum of 5+ years of relevant experience.
• Proven experience developing strategic briefs, consumer insights, and creative recommendations.
• Experience collaborating with creative teams, agencies, and cross-functional stakeholders to bring ideas to market.
• Strong understanding of social media, culture, consumer behavior, and integrated marketing.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, Psychology, Journalism, or a related field.
• Equivalent combination of education and relevant experience may be considered.

Benefits

• At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
• - Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• - Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• - Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• - Growth & Development: Career development programs, learning opportunities, and internal mobility.
• Benefits may vary based on role, location, and eligibility.