Responsibilities

• Provide leadership and supervision to direct report(s), overseeing day to day responsibilities, ensuring high quality output and efficient workflows, and supporting performance management and professional development
• Lead advertising and marketing strategy for 30+ customer programs
• Manage the full campaign lifecycle, including ad trafficking, asset routing, timelines, approvals, QA, and delivery
• Oversee integrated marketing calendars and ensure alignment across channels, partners, and internal teams
• Direct digital and traditional campaigns including email, paid social, display, search, video, print, and OOH
• Partner with creative and advertising agencies on campaign development, trafficking instructions, specs, and performance
• Collaborate with internal teams (Communications, Energy Efficiency, Legal, Regulatory, IT) to ensure accuracy and compliance
• Monitor KPIs (traffic, engagement, conversions, pacing, ROI) to optimize campaigns
• Oversee creation of marketing assets such as landing pages, videos, collateral, and customer-facing content
• Work with external partners, media vendors, platforms, and community organizations to expand program reach

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (required)
• 6+ years of experience in advertising, campaign management, or ad operations
• Hands-on experience with campaign execution, trafficking workflows, marketing calendars, and routing/approvals
• Experience using analytics and reporting tools (Google Analytics, platform dashboards, social insights)
• 3+ years in leadership or project management
• Strong understanding of digital advertising channels and media operations (social, display, search, video)
• Proven ability to manage agencies, vendors, and cross-functional teams
• Excellent communication, organization, and timeline management skills

Preferred

• MBA or advanced degree
• Experience in integrated marketing, creative operations, or media coordination
• Certifications: Google Ads, Meta Marketing, PMP

Benefits

• competitive salary
• 401(k) savings plan with company match
• a pension plan
• bonus plan
• generous paid time off and paid holidays
• robust medical, prescription drug, and dental coverage
• tuition assistance
• Employee Assistance Program
• wellness programs
• on-site fitness centers