Responsibilities

• Building and managing Meta ad campaigns across prospecting, retargeting, and conversion objectives.
• Optimizing toward measurable ROAS improvement on an existing underperforming account.
• Managing a modest but focused ad spend budget with precision.
• Collaborating with our creative team on ad formats and messaging.
• Delivering clear, actionable reporting on a regular cadence.
• You will own the paid media side of the engagement end to end; from campaign structure and audience segmentation to daily optimization and reporting.
• You will work closely with our creative team to ensure ad creative and campaign strategy are fully aligned.
• This is a ground up engagement with real room to grow as we scale our paid media offering across additional clients.

Requirements

• Proven experience managing Meta ads for DTC or ecommerce brands with documented ROAS results
• Strong understanding of campaign strategy, audience segmentation, and creative testing on Meta platforms
• Data analysis and reporting skills to measure campaign performance and provide clear, actionable insights
• Comfortable working independently and collaborating with a small creative team remotely
• Ability to manage budgets efficiently and make smart optimization decisions with limited spend
• Up to date with Meta platform changes, algorithm behavior, and current best practices in paid social
• Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus but not required — results matter more than credentials here

Preferred

• Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus but not required — results matter more than credentials here