Responsibilities

• 7-Day Activation - Conduct welcome calls with new members at the start of the 7 day activation sequence. - Monitor daily activation data across all six checkpoints (see table above) and identify where members are getting stuck. - Work with Customer Success and Data to validate which first-week behaviours most strongly predict 6 to 12 month retention and ascension, and update the six checkpoints accordingly. - Design and run targeted content, prompts, emails, in-app messages and reminder sequences to move stalled members through each checkpoint. - Own the messaging and creative for activation nudges: download the app, complete your profile, book onboarding, start your first course, try Technique Tuesday, post in the community. - Run a weekly cohort review. Identify stuck members, at-risk members and power users, and trigger the right intervention for each. - Test and refine activation content over time based on what actually gets members moving. - Hand off cleanly to the Member Success Coordinator once a member is fully activated, or on day 8, whichever comes first. Cohort-level ownership of activation and 90-day retention stays with you.
• Retention & Re-engagement - Run re-engagement campaigns for low-activity members using in-app messages, email, DMs and calls, and track the rescue rate. - Follow each joining cohort through to 90 days and report where it drops. - Log why members go quiet and feed that back to product, education and marketing.
• Community Building & Engagement - Create and deliver a regular community content and engagement calendar for the existing membership. Every item on it has a job: more usage, more attendance, or more progression. - Start conversations that encourage members to participate, share experiences and support one another on the app. - Drive attendance to Technique Tuesday, onboarding, coaching sessions, webinars and revenue events, and report the conversion from attendee to buyer. - Promote the courses, resources and membership benefits members already have and are not using. - Coordinate our Skinfluencers community champions and keep peer-led activity consistent. - Identify high-engagement members and route them to the right next step: advocate, contributor, speaker, case study, referral partner, or a conversation with sales.
• Revenue Collaboration - Work with Marketing and Sales to turn engaged members into case studies and proof assets, qualified leads for Mastery and the higher-tier programmes, and referral partners. Warm-hand qualified members to sales with the intro message, the context and the booking link. - Design small in-app referral pushes such as challenges and member spotlights, and track the leads they source. - Consistently source ten qualified opportunities a month for higher-tier programmes from the existing member base.
• Community Marketing - Create posts, campaigns and communications for the ProFinity audience that increase usage, attendance and progression. - Support internal campaigns around webinars, launches, events and membership initiatives. - Turn live sessions, member conversations and activities into content that pulls members back into the app. - Collect testimonials, case studies and social proof, ensuring appropriate consent is obtained. - Work directly with the Marketing team to provide authentic member stories and content for external campaigns. - Shoot and edit simple video and photography where it serves one of the five numbers.
• Data & Reporting - Own a simple weekly dashboard covering 7-day activation, 30 and 90 day retention by cohort, event attendance, and upsell and referral leads. - Present it in the Customer Success and Growth meeting with the experiments you propose next. - Run at least one activation or engagement experiment a week, and write up whatever wins as a reusable template.
• Your First 90 Days - Weeks 1 to 4: Welcome calls from day one. Agree the activation baseline with Customer Success and Data, and get activation reporting running reliably. - Weeks 5 to 8: First full nudge sequence live across all six checkpoints. Weekly cohort review running. First re-engagement campaign out. - Weeks 9 to 12: Dashboard presented weekly with proposed experiments. First qualified upsell opportunities passed to sales. First referral push live.

Requirements

• - Experience in one or more of: Community management, content marketing, or lifecycle/activation marketing.
• - Membership or subscription businesses.
• - Email/CRM campaign creation and performance tracking.
• - Confidence owning a weekly dashboard: reading the numbers, saying what they mean, and proposing the next experiment.
• - Excellent written communication and a strong feel for tone of voice.
• - Comfort working across several content threads, campaigns and cohorts at once.
• - Comfort asking a happy member for a case study, a referral, or a conversation with our sales team.
• - Confidence to capture key moments from around our studio on camera.
• - The ability to work collaboratively with Customer Success, Marketing, Sales and Production.

Preferred

• - Experience with lifecycle marketing, onboarding flows or activation campaigns.
• - Experience within medical aesthetics, healthcare education or professional training.
• - Experience using email/marketing automation platforms.
• - Experience collecting testimonials or producing customer case studies.
• - Experience sourcing referrals or warm leads from an existing customer base.