Responsibilities

• Creating and executing innovative and effective content strategi es and communication campaigns based on secondary market r es earch and insights  
• Analysing available data for a market, competitors, and the needs/preferenc es of our audience to help our team create relatable and captivating content 
• R es p onsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style 
• Interpret creative briefs to develop and produce creativity from concepts through execution 
• Monitoring the execution of the  es tablished plans and strategi es  
• Deciding on content formats and publishing dat es  
• Managing the creation of editorial calendars and adhering to the proposed timelin es  
• Supporting creative teams with feedback and guidance on scientific accuracy 
• R es earch and understand the clients’ needs and target audienc es , through an online search, review of existing r es earch, and interviews with subject matter experts 
• Write original copy and edit content for a range of marketing and communications materials; use referenc es and annotations as needed 
• Collaborate with a team of client service managers, strategists, and creative staff on timelin es ,  allocated  r es ourc es , and creative execution 
• Pr es ent copy concepts and final deliverabl es to the internal team, and to the client as needed, and  participate  in client pitch es  on occasion 
• Revise copy based on internal and client feedback/direction 
• Participate in the regulatory r es p onsibiliti es  and requirements to gain asset approvals 
• Meets  es tablished deadlin es  or provid es  reasonable notice of  special circumstanc es  requiring deadline extension

Requirements

• Minimum   5 + years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales / copywriting)
• A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any  additional marketing degree/certification/diploma will be a plus
• Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.
• Develop copy and concept for marketing materials
• Use storytelling skills to create engaging assets
• Understand and internalize brand guidelin es and strategy, to implement the same in developing collaterals for the client
• Work closely and flexibly with d es ign, brand, production, digital, and product teams to deliver strategic initiativ es
• Contribute to cross-channel creative ideation/campaign development
• Es tablish and  maintain  the high es t possible standards of promotional content
• Maintain up-to-date knowledge of client-related industry trends
• Stay updated on  appropriate style guidelin es  and brand voice for consistency in m es saging
• Understand and follow regulatory standards and requirements for succ es sful submissions
• Follow b es t practic es  for annotations
• Identify  copyrighted material that requir es  permission for reproduction; proc es s permission requ es t when  required
• Effectively use company project management and communication software
• Incorporate client feedback and collaborate with the team to addr es s
• You are a Data-driven storyteller that  is capable of synth es izing  complex concepts into engaging narrativ es  that deliver real value to customers (HCP’s & Patients) and position the brands superiority
• Communicate effectively, including active listening and taking direction
• Manage complexity and recognize when to ask qu es tions? wait
• R es ourcefuln es s, particularly with knowledge application and problem-solving  ? - keep as is?

Preferred

• Any additional marketing degree/certification/diploma will be a plus