Responsibilities

• Write and refine copy across website, email, SMS, social and product detail pages
• Write and refine packaging copy for all new launches or re-packaging
• Serve as day-to-day guardian of brand tone, grammar, naming, and consistency; review and refine social copy written by the Social and PR team to ensure voice alignment
• Translate high-level strategic direction into actionable messaging and storytelling across all brand touchpoints
• Oversee copy development across external channels including PR materials, retail, and influencer collaborations
• Craft SEO & GEO-optimized copy that balances engagement and conversion while maintaining editorial excellence
• Update customer service templates as needed to support new launches
• Develop pillar-driven and founder-led messaging that helps strengthen brand authority
• Translate technical product, formulation, and ingredient information from Product Development into clear, approachable, consumer-facing copy for social, website, and email
• Partner with Product Development to source technical material and turn it into layman's-terms brand storytelling

Requirements

• Junior/Mid-level copywriter with luxury, beauty, skincare, or lifestyle brand experience
• Experience working with founder-led brands or beauty brands or startups
• Comfortable translating technical or scientific product information into consumer-friendly copy
• Strong editorial judgment and comfort enforcing brand voice, including with cross-functional partners
• Highly efficient, deadline-driven writer comfortable handling launch volume
• Comfortable using AI tools such as Claude to support copy development, research, and editing while maintaining brand voice and editorial standards