Responsibilities

• Development and ownership of all media strategy elements in partnership with Director, leveraging in-depth understanding of cross-channel media planning, online and offline activation, and foundational media principles to tell a cohesive and strategic story
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.
• A motivated leader with excellent time management and organizational skills
• Collaborates with Investment, Analytics, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendations
• In depth experience with tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and is able to weave together a story based on data and insights
• Oversees campaign timelines and ensures that the execution team meets expectations
• Coordinates competitive analysis with the analytics team, dialing up insights and presenting the final product
• Ensures the team clearly understands activation and in-depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
• Effective and efficient team guidance –meeting project timelines and managing client expectations
• Manages up as well as down-level, setting expectations with their director and delivering tasks to their team

Requirements

• 5+ years of experience in media planning
• A thorough knowledge of all media channels
• Excellent communication and interpersonal skills
• Detail-oriented, organized, able to multitask, and work well under pressure
• Experience working with data and analytics team, evaluating campaign performance, building insights
• Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
• Highly effective project manager: solid organizational skills including attention to detail and multi-tasking agility
• Strong listening skills and believes good thinking can come from anyone and any place. A team player willing to compromise their point of view in support of others

Preferred

• Mentoring Planner/Buyers; responsible for ongoing feedback to guide team growth
• Familiarity with cross-agency presentations and timelines (beyond basics)
• Data storytelling skills and ability to translate insights into strategic recommendations