Responsibilities
- Assists the Associate Director with all aspects of digital media plan development and recommendations
- Interprets communications/digital media strategy and translates into communication planning action steps
- Oversees and manages the team, as well as the day-to-day operation of all media activity
- Demonstrate initiative by researching and identifying valuable information/insights to improve media product
- Determines and supervises the best possible implementation of all approved communication plans and projects
- Acts as primary point of contact for client stewardship requests
- Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
- Understands all proprietary research tools/processes and applies learning during communication planning
- Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
- Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
- Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)
- Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
- Trains and develops the Associate(s) and Planner(s)
- Participates in MDS Training offerings
Requirements
- Bachelor’s degree (BA/BS)
- 4-6 years of digital media planning experience
- Excellent written and verbal communication skills
- Ability to prioritize and organize projects for self and team
- Excellent understanding of media fundamentals
- Demonstrated ability in training and leadership skills
- Provides an energy level that brings new and exciting ideas to the planning function
Preferred
Benefits
- The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances