Responsibilities

• Create and manage digital and traditional media plans that meet client objectives and goals, with an emphasis on innovation, efficiency and collaboration.
• Collaborate with Client Services and Creative team members to ensure we are providing the best possible service to our clients and are meeting KPI goals across digital and traditional media
• Analyze and evaluate reporting data; compose actionable insights and optimization recommendations
• Work with the Media Buying team to execute and optimize campaigns, ensuring our dollars are working hard for us
• Reconcile media vendor billing on a monthly basis
• Participate in client meetings, such as presenting a new media plan or a recent media performance report
• Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary
• A strong leader on their accounts as a paid media expert
• A budget rockstar to ensure campaigns run at maximum efficiencies

Requirements

• A minimum of 5+ years of experience in digital and traditional media planning in an ad agency
• A strong working knowledge of the following digital platforms: - Programmatic DSP’s such as The Trade Desk - Paid social platforms such as Meta and TikTok - 3rd Party Ad Servers such as Google CM360
• Experience with managing campaign budgets across multiple platforms
• Proficiency in Google Sheets, Google Docs, and Google Slides
• A strong working knowledge of planning and buying traditional media planning, with partners in the New York market across the following traditional mediums: - TV - Radio - Outdoor - Direct Mail

Preferred

• Previous experience and familiarity with Google Analytics is a bonus
• Previous experience in Prisma/Media Ocean is a bonus

Benefits

• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene