Responsibilities

• Lead the development of strategic, data-driven media plans across digital and traditional channels
• Oversee campaign execution to ensure all deliverables meet quality standards and client expectations
• Translate client business challenges into innovative media strategies and thoughtful recommendations
• Deliver campaign reporting, optimization insights, and performance analysis to clients and internal stakeholders
• Partner closely with cross-functional teams including paid social, programmatic, analytics, media technology, business operations, strategy, and creative
• Contribute to new business opportunities by supporting media strategy development and agency pitches
• Manage client relationships by providing proactive communication, strategic guidance, and exceptional service
• Monitor media trends, platform updates, and industry best practices to inform planning recommendations
• Ensure projects are delivered on time, within budget, and aligned with campaign objectives
• Guide and mentor junior media team members, providing coaching and developmental support

Requirements

• Bachelor’s degree or equivalent experience
• 4-6 years of media planning and/or buying experience, including at least 3 years focused on digital media
• Strong understanding of the media planning and buying process across channels, with experience evaluating and employing digital marketing solutions
• Familiarity with ad serving platforms, campaign measurement tools, and digital analytics technologies
• Deep knowledge of the evolving digital media landscape and emerging trends
• Strong communication and presentation skills, with the ability to translate client goals into clear media recommendations
• Demonstrated ability to mentor and develop junior team members
• Exceptional organizational and project management skills with the ability to manage multiple priorities simultaneously
• Strong analytical skills and comfort working with campaign performance data
• Willingness to travel as needed