Responsibilities

• Lead the development of core strategy deliverables and set the framework and guidance for building clear storylines, with minimal oversight
• Create nearly-final strategic briefs and media plans independently
• Own the build-out of more complex campaigns, finding innovative uses of platforms and tools
• Responsible for budget adherence and results across all platforms
• Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
• Assess and prioritize areas of focus and impact to guide teams and clients
• Lead day-to-day communication around media strategy with mid- and senior-level client contacts, with minimal oversight
• Partner with clients to develop paid media strategies that support client business objectives
• Drive client narrative integrating organic media channels and omnichannel analytics
• Present and make recommendations to clients with varying levels of digital marketing and business experience, in an educational and support services capacity

Requirements

• Five to seven years of media experience (agency preferred) or equivalent, with a track record of leading media programs and mentoring junior team members
• Demonstrated ability to lead the development of strategic briefs and media plans independently, with minimal oversight
• Proven experience managing client relationships with mid- to senior-level contacts and leading client-facing communications
• Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
• Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
• Ability to lead a team through larger-sized programs and navigate ambiguity with minimal guidance
• Data-driven mindset, with the ability to ingest, prioritize, and apply large amounts of information to the situation at hand
• Strong decision-making, organization, time-management, planning, and problem-solving skills
• Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
• Willingness to earn or current certification in the following: Google Ads, Meta Blueprint, Microsoft Ads

Benefits

• Medical, dental, and vision insurance
• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Infertility and critical illness benefits
• 401(k) with generous 6–10% employer contribution
• Paid parental leave
• Tuition reimbursement
• Free parking and commuter support