Responsibilities

• Assists with multiple concurrent projects, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the media buying team or vendor to ensure that the outcome addresses the partner’s business requirements
• Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables
• Assists in developing agendas, compiling materials and recapping internal and external meetings
• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
• Facilitates workflows, deadlines, and deliverables among C&C team and freelancers
• Manages projects with grace and humility, ensuring all stays on point, on budget, and on time
• Partner with media leadership to manage, nurture and develop client relationships
• Collaborates across teams to craft best-in-class, holistic digital media strategies that drive tangible business outcomes for large consumer brands

Requirements

• 1-3+ years of experience in media planning or strategy, performance marketing, or media buying
• Proven experience working on multiple clients or a portfolio of accounts in a media agency environment
• Deep understanding of the media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google and Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus
• Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus
• Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing
• Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overriding client strategy
• Experience working with both self service and managed service media campaigns
• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders
• Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello)

Preferred

• Past experience in consumer brands is a plus, especially with emerging brands
• Experience in brand or retail media