Media Strategy Director

Denver, CO (On-site)

$110K/yr – $120K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own multi-channel client programs and align them to a North Star through tight relationship management and cross-team coordination.

  • Own primary point of contact for clients and translate business goals into paid media plans.
  • Lead project delivery across ad ops, measurement, and creative to hit core advertising objectives.
  • Forecast revenue, surface upsell opportunities, and communicate plans to agency leadership.

Job Description

Responsibilities

  • Acting as primary point of contact for clients on a day-to-day basis – working closely with them to intimately understand their business, their goals, their teams, and how they function.
  • Providing the core strategy, planning, and recommendations to further improve the paid advertising programs of your clients.
  • Identifying opportunities for additional services or resources that help clients achieve their business goals and deliver the best possible work.
  • Working alongside Realtime’s internal resourcing team to identify needs and gaps within existing account structure.
  • Project managing across the entire team – ad operations, measurement, creative, etc. – to organize and execute around core advertising objectives while keeping the team aligned to the client’s “North Star” goals.
  • Managing and presenting on regular and ad-hoc client calls
  • Organizing internal touchbases and alignment points
  • Deliver forecasting, upsell opportunities, and other revenue-oriented communications to agency leadership.

Requirements

  • Prior hands-on-keyboard advertising experience across paid social, paid search/shopping, and/or programmatic.
  • A record of driving results and generating successful business outcomes for both your client and your previous organizations.
  • A record of building and managing senior client relationships and the ability to connect with people in a business setting.
  • Prior experience managing teams that include adops as well as account managers.
  • An understanding of advanced measurement approaches and tools, inclusive of MMM and incrementality, that will help your clients better understand the connection between investment and performance.
  • The ability to clearly and effectively articulate complicated and technical elements and results of advertising programs.
  • A general understanding of other important components of advertising programs, including; measurement and attribution, creative/influencer, affiliate marketing, the relationship between organic and paid, etc.
  • Experience building multi-channel media plans inclusive of both digital and traditional media buys.
  • Experience working with direct publisher partnerships and building RFPs and corresponding workflows that specifically accomplish client needs.
  • Experience leveraging analytics tools like Google Analytics, Adobe, or other site analytics.
Realtime. logo

Realtime.

We're hiring! Realtime is an independent, digital ads performance agency built on a passion for data and measurement.From investing in top-tier analytics software to developing our own data tools, we arm brands with the people and products they need to utilize the entire spectrum of their campaign data, take calculated risks, and ultimately run their most efficient digital campaigns across the full marketing funnel.

Founded in 2017
Greater London, England, GBR
77 employees (24 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$15.3K
Traffic Source Mix
Search
39.4%
Direct
43.2%
Referral
7.7%
Social
8.4%
Paid
1.1%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
22 (29% of company)
Median Career Experience
10.5 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
2