Responsibilities

• Understand the context of each ask, plan, or pitch, and be able to translate this for your team
• Create and write campaign briefs to align on goals, media objectives, audience considerations, creative considerations, plan parameters, timelines and milestones, and reasons to believe
• Ability to build a thoughtful approach to audiences, their motivations, and journeys
• Provide relevant insights to guide budget recommendations across media channels
• Ensure alignments between media strategy and messaging/CTA/creative placements
• Author the narrative of media plan presentations to communicate what’s important: the overarching strategy and how it will achieve the business goals
• Partner closely with the Marketing Science team to inform the design of tests, the framework for measurement and learning, to ensure reporting is set up to measure against north-star goals, and to co-author slides for reports or QBRs
• Dig into relevant trends and provide internal POVs to consider that make our teams stronger and ahead of the curve
• Provide clients with proactive content and POVs that are relevant to their business
• Inspire awesome work