Responsibilities - Understand the context of each ask, plan, or pitch, and translate this for your team - Create and write campaign briefs to align on goals, media objectives, audience considerations, creative considerations, plan parameters, timelines and milestones, and reasons to believe - Build a thoughtful approach to audiences, their motivations, and journeys - Provide relevant insights to guide budget recommendations across media channels - Ensure alignments between media strategy and messaging/CTA/creative placements - Author the narrative of media plan presentations to communicate what’s important: the overarching strategy and how it will achieve the business goals - Partner closely with the Marketing Science team to inform the design of tests, the framework for measurement and learning, to ensure reporting is set up to measure against north-star goals, and to co-author slides for reports or QBRs - Dig into relevant trends and provide internal POVs to consider that make our teams stronger and ahead of the curve - Provide clients with proactive content and POVs that are relevant to their business - Inspire awesome work Requirements - Minimum 7 years of experience in strategic planning, marketing strategy, media strategy or creative strategy - Strong understanding of media, marketing, the marketing and tech landscape, and AI - Previous agency experience strongly preferred - Concise writing skills - Pleasant client management demeanor - Ability to simplify and make the complex feel straightforward - Ability to lead collaboration across all teams (media + creative + marketing science + SME) - Word, PowerPoint, and Excel skills are required - New business/pitch experience is a plus